Thursday, October 8, 2009

Adrian Paul's Charity Enters America's Giving Challenge

For the second year now, Parade Magazine, in partnership with Causes and the Case Foundation, are hosting America's Giving Challenge, a competition that rewards nonprofits for mobilizing their networks. The competition will run for one month, and already activity is exploding as projects pursue the prize.

The structure of the competition is designed to fully leverage the prize money to generate more resources for nonprofits. "Winning" means having the most number of unique donations, rather than generating the most resources. For example, a scrappy student led nonprofit that got 1,000 of their friends to donate $10 each would be doing better in this contest than a big nonprofit that got 5 $5,000 donations.

Each day, the organization that has the most number of unique donations for that day can win $1,000 (or $500 for second place). At the end of the month, the top three organizations in terms of generating resources we will win $50,000, $25,000 and $10,000 respectively.

To learn more about the competition, check out Parade's website.  (Peace Fund)

No comments: